Marketing Strategy Group

About the Strategy Group

The Marketing Strategy Group will meet annually and will:

  • Review the previous year’s activity and performance,

  • Review the forward plan, agreeing audiences, channels and outcomes.

  • Support large marketing & communications projects/campaigns through task & finish groups.

Open to representatives of BCIA Member companies only.

Corporate plan responsibilities

The Marketing Strategy Group support:

  • Raising awareness and understanding of controls in creating efficient buildings

2025 Priorities

  • Developing integrated campaigns to raise the awareness and profile of building controls

  • Developing a careers focused campaign to support talent attraction & retention

Next meeting date

The strategy group meeting will take place in January 2026. Date TBC